WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
The federal government and numerous industries have been preparing for a greener future, setting goals to reduce greenhouse emissions by switching to electric vehicles. But the next hurdle to clear is convincing the wider public to get on board. Arun Kumar, managing director in automotive practice at AlixPartners, spoke to Cheddar's Ken Buffa about consumer trends related to EV transition and said he believes a widespread switch is imminent in 2022. Despite this, he acknowledged there are still significant obstacles to overcome, including high prices and more charging stations. "Without charging infrastructure, people are going to struggle with increasing adoption of electric vehicles in the future," Kumar told Cheddar. "I think by 2030 our estimate is that about a million chargers need to be put in place nationally in the U.S."
The pandemic has supercharged the creator economy, and there are no signs of it slowing down no matter when the pandemic officially ends. Creators prove to be a key factor in driving purchasing decisions and retail sales, and an increasing amount of platforms are taking advantage of the social influence. Karissa Bell, senior editor at Engadget, joins cheddar news to discuss the creator economy boom.
The National Women's Soccer League is partnering with Voyager Digital as its first-ever cryptocurrency brokerage in a multi-year deal. Marla Messing, interim CEO of the NWSL, and Steve Ehrlich, CEO of Voyager Digital, joined Cheddar to discuss benefitting the league and educating players and fans as a way of democratizing cryptocurrency. Messing explained that the players themselves will own half the assets as part of how the deal is structured. "My hope is, just in terms of the expectations of crypto over the long term, that I hope a lot of them are able to just let it sit there," she said. "And that one day this will be a nice retirement account for them."
Howard Lorber, chairman, president, and CEO of Douglas Elliman Inc., and Scott Durkin, CEO of Douglas Elliman Realty, joined Cheddar's "Opening Bell" to talk about the real estate brokerage company's recent IPO launch on the New York Stock Exchange following the spinoff of its tobacco subsidiary Vector Group. "There are many investors that cannot buy tobacco because of their mandates," said Lorber. "And therefore splitting off Douglas Elliman the real estate, and there's a lot of people looking for real estate investments, so they'll be able to buy Douglas Elliman, and those that want tobacco can buy Vector alone." The pair also discuss the future of New York real estate and the auxiliary business the property broker sees as growth prospects.
Despite a champagne shortage ahead of New Year's Eve, adult beverage retailers are staying optimistic about 2022. Cathy Lewenberg, COO at online alcoholic beverages platform Drizly, joined Cheddar to talk about the sunny outlook for next year and the current state of the industry. She noted a 20 percent higher demand for champagne year-over-year has led to the holiday's shortfall and that the spirit category is continuing to thrive with tequila on pace to outsell vodka for the first time. "Tequila has just been on fire on our platform. It's grown 13 percent in share on our platform over the last couple of years where vodka obviously had been the leader," she said. "Tequila is the top thing in addition to bourbon that retailers are looking to give more shelf space to in 2022."
Travel expert Francesca Page joined Cheddar's Baker Machado to break down how the omicron-fueled COVID-19 surge of cases on cruise ships is impacting the industry, as the CDC is actively monitoring at least 92 ships for outbreaks. Page also talked about the upcoming expiration of the CDC's conditional sailing order mandating mask-wearing and addressed passenger concerns. "Everyone is asking, financially, should I cancel my cruise should COVID surges keep going, which it looks they are, and to a large degree I think that decision is very personal and is based on one's own risk tolerance," she said.
