WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
Sky Harbour, a company developing private aviation infrastructure, is gearing up to land on Wall Street. The company announced plans to go public through a SPAC deal with Yellowstone Acquisition Company, valuing the combined venture at $777 million. The company will trade on the New York Stock Exchange as $SKYH.
Dish Network is reportedly in discussions to merge with DirecTV. According to the NY Post, the two sides are currently 'trying to iron out the details.' The competitors have had talks in the past -- over the course of the past 20 years, but those talks been halted by the DOJ over antitrust concerns. Lydia Moynihan, Business Reporter, NY Post joined Cheddar's Opening Bell to discuss.
Stocks closed higher Wednesday, with the Nasdaq making gains for the third day in a row despite this morning's CPI data showing inflation continues to run hot. The report showed that CPI ticked up to 7% in December, and while it was the biggest jump since 1982, the data was broadly in line with Wall Street's expectations. Mark Lehmann, CEO of JMP Securities, a Citizens Company, joins Cheddar News' Closing Bell to discuss today's close, the Fed's proposed monetary tightening, and more.
As more and more consumers are experiencing empty shelves at their grocery stores, Phil Lempert, editor of SupermarketGuru.com, spoke with Cheddar's Ken Buffa to discuss the changes in the supply chain that have trickled down into our grocery stores. "It's really three major factors: number one is climate change, number two is labor, and number three is transportation," he explained. Lempert also called on people to shop with local, independent grocers, calling it "critical to our infrastructure."
CPI rose 7% from a year prior in December, showing that inflation has continued to increase at its fastest pace since June 1982. Consumers are feeling the pressure when it comes to food, apparel, and used car prices, but got some relief in December as energy prices ticked slightly lower month-over-month. How will this ongoing inflation streak impact U.S. monetary policy as the Federal Reserve says it's prepared to implement aggressive tactics like raising interest rates? John Leer, Chief Economist at Morning Consult, joins Cheddar News' Closing Bell to discuss December's CPI data, what it means for consumers, how the Federal Reserve can help limit inflation, and more.
One startup is working to reverse climate change one seed at a time. Terraformation is a global forest accelerator that provides tools, training, financing, and business support to help scale forest restoration projects worldwide. Forests naturally absorb carbon and Terraformation says that reforestation is a safe, low-cost, and scalable solution to the climate crisis. Yee Lee, VP of growth at Terraformation, joins Cheddar Climate to discuss.
Back in February 2021, Twitter announced its three-year plan to double development velocity, to reach 315 million monetizable users, and double its total annual revenue. Chief Customer Officer Sarah Personette, joined Cheddar to discuss where the social media giant stands now a year after the announcement. "The progress against all three of those pillars has been substantial, and we'll continue to drive that over the course of the next year and beyond," she said. Personette also discussed the leadership of Twitter's CEO Parag Agrawal who took over for founder Jack Dorsey late in 2021.
