WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
As Meta and Microsoft ramp up their AR and VR tech futures, analysts have been waiting on word from Apple, but the consumer tech giant is reportedly delaying such an announcement. Doug Astrop, a managing partner at Exponential Investment Partners, joined Cheddar to dive into the rumors about the possibilities of a foray into the metaverse by Tim Cook's megacorp sometime in 2022 or 2023. "We can't really predict with a great deal of certainty how it's going to play out, but I'm confident Apple's going to be a big player and do very well in any scenario that unfolds," said Astrop.
Monster Beverage is charging into the beer and hard seltzer biz with its $330 acquisition of CANarchy Craft Brewery Collective. The energy drink finalized the deal a week after Constellation Brands Inc. made a deal with Coca-Cola to acquire the Fresca brand.
Ford has seen a record 52-week high for its valuation, hitting more than $100 billion for the first time. The rise in its stocks comes amid its push for more electric vehicles, including the highly anticipated F-150 Lightning pickup, coming this spring.
Specializing in AI, robotics, and automation for the global supply chain, Symbotic announced last month it will be tapping the public markets in a SPAC deal with investment giant SoftBank. Symbotic CFO Tom Ernst and Vikas Parekh, a managing partner at SoftBank Investment Advisers spoke with Cheddar about going public and the future of modernizing logistics amid the constrained supply networks. "The supply chain is fundamentally broken," said Ernst. "By employing the best in modern technology for autonomous vehicles and artificial intelligence, we're able to fundamentally rethink the way in which you receive and store and sort goods, making for a dramatically more efficient supply chain."
JP Morgan Chase beat Q4 earnings estimates, largely attributed to credit card borrowers and corporations. Meanwhile, Wells Fargo also reported strong quarterly earnings and saw a 15 percent growth in its shares for the year.
Taiwan Semiconductor Manufacturing Company (TSMC), the largest supplier of semiconductors, doubled its Q4 revenue forecast and announced a $44 billion investment for expanded chip manufacturing in 2022. Caleb Silver, Editor in Chief at Investopedia, joined Cheddar to discuss the future for the global tech giant. "It has the money. It has the equity. It has the dominance over the market, so not a surprise at all, and it's taking charge as we head into this sort of next phase of advanced chipmaking," Silver said.
Grocery stores are restricting hours and services due to omicron-related labor and supply chain issues. This also comes at a time of labor unrest for supermarket giant Kroger as more than 8,000 workers at its King Soopers chain in Colorado have gone on strike.
Michael Hershfield, Founder & CEO of Accrue Savings, joined Wake Up With Cheddar to discuss the company's new round of funding, and its core mission of rewarding consumers for saving rather than taking on more debt with buy now, pay later options.
Ellen Davis, Executive VP of Industry Engagement at the Consumer Brands Association, joined Wake Up With Cheddar to break down what consumers need to know about how the pandemic and supply chain constraints are affecting the availability of everyday items.
