After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Ryan Hammond, Executive Director of the Eagles Autism Foundation, joins Cheddar News' Closing Bell, where he explains how the Eagles Autism Challenge came together and how the entire organization, beginning with team owner Jeffrey Lurie, has been able to raise autism awareness to new levels.
Alex Glaze and Trysta Krick tell viewers which NBA wagers will be a slam dunk while Gabe Lacques steps into the batter's box with his best picks for MLB Opening Day.
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Alex Glaze and Trysta Krick provide their winning strategies for betting on the end of the NBA Play-In Tournament and the start of the playoffs, while Minty Bets breaks down Thursday night's MLB slate and pitches her top picks.
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Alex Glaze and Michael Jenkins size up Saturday's Final Four matchups while David Salituro tells us what to expect - and who to bet on - when it comes to MLB Opening Day and the Masters Tournament.
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Olivia Harlan Dekker, Alex Glaze and ESPN College Gameday analyst LaPhonso Ellis deliver their top plays for the Round of 16 of the NCAA Tournament, with Glaze also discusses what Kyrie Irving's eligibility for home games means for the Nets title chances.
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Olivia Harlan Dekker, Alex Glaze, and Sean Green provide viewers with all the intel they need to place winning bets and dominate their brackets during the NCAA Tournament, ranging from breakout performers, most likely upsets, and who will win it all.
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With Selection Sunday just days away, Olivia Harlan Dekker and Tyler Fulghum break down Thursday night's action and the outlook for several key conference tournaments. Meanwhile, Alex Glaze dishes out his top plays for a star-studded Thursday night NBA doubleheader.
Sports Betting in the U.S. is booming. According to industry experts, we could see another boom this year as more states move towards statewide legalization of sports wagering. While this comes as huge news for fans, there are some very real concerns as to whether or not sports betting potentially poses a threat to public health. Senior Clinician at the Caron Treatment Centers, Eric Webber, joined Cheddar to discuss more.
Olivia Harlan Dekker breaks down Thursday night's top NBA games, Joe Ceraulo hones in on player props, and Trysta Krick delivers her lock of the night on the hardwood.
Partha Unnava, Founder and CEO and Lasso, joins Cheddar Innovates to discuss how the design behind these compression socks can prevent injuries and improve performance.
