After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Investigators have yet to find any cause in the deaths of Joseph's two horses in a 72-hour span, along with two others over the past week.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
The attorneys general of New York and California are investigating allegations of workplace discrimination at the NFL.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar's own Shannon LaNier finished out his weeklong series on personal fitness with a lesson on how to get in shape by pole dancing.
The top entertainment headlines for April 28, 2023.
Five years after he fell to the end of the first round, draft day was a huge payday for Lamar Jackson.
The NFL draft has begun! The Carolina Panthers kicked off Thursday night's proceedings by taking quarterback Bryce Young with the No. 1 pick.
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
Speaking to reporters for the first time since a nearly 10-month detainment in Russia on drug-related charges, the WNBA star had to take a moment to compose herself after being asked about her resiliency through the ordeal.
