After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
The Cheddar Sports crew caught up with the team members of the Philadelphia Fusion, who upset the top-seeded New York Excelsior in the first round of the Overwatch championship. Getting to this weekend's Grand Finals, the team said, is a dream come true.
Stephen Revetria, Senior Vice President of the San Francisco Giants, joins Cheddar's Alyssa Julya Smith to talk hosting the Rugby World Cup Sevens and major tech advances at AT&T Park.
Jay Williams, a second-round pick in the 2002 NBA draft, has been a major proponent of paying college athletes. But he says the league needs real disruption to get those in charge to see the light.
Mark Griffin, commercial director at USA Rugby, doesn't want to be the NFL or MLB. Rather, Griffin wants to spread the sport by forming rugby clubs at high schools and colleges. "The college infrastructure in America is absolutely incredible and second to none," he told Cheddar.
Nearly 150 victims of Larry Nassar's sexual misconduct stood on stage Wednesday during the ESPY Awards to accept the Arthur Ashe prize for courage. Josh Hill, Senior Editor at FanSided, explains that their visibility will raise general awareness for sexual abuse, far beyond the arena of sports.
The pro wrestler and his wife's new reality show, "Miz and Mrs," debuts on USA July 24. The Miz tells Cheddar that if he had to fight a tech titan, he'd pick Amazon CEO Jeff Bezos. "My recycling bin is out the roof. I need like three different recycling bins all filled with Amazon boxes because [Maryse] loves Amazon Prime."
These are the headlines you Need2Know.
* **Damage Control at the White House:** President Trump will meet with his cabinet today after widespread criticism of his comments spread following Monday's joint meeting with Russian President Vladimir Putin. To appease his base,Trump declared yesterday that he simply misspoke during the presser--but some critics find that hard to believe.
* **Manafort Goes to Court:** The case against former Trump campaign manager Paul Manafort is moving forward--despite a denial of his team's request for a change of location. Manafort's team asked for the trial to be moved from Alexandria to Roanoke, believing that Alexandria's more liberal base would be less forgiving and attract more press.
* **University Doctor Under Fire:** A former Ohio State University doctor is accused of molesting student athletes after complaints surfaced from several ex-wrestlers--one of whom condemned is Congressman Jim Jordan for ignoring the allegations.
* **Vacancies at Comic-Con:** The 2018 Comic-Con kicks of in San Diego tonight. But some of the usual attendees will be missing: network HBO, the Avengers, X-Men and Deadpool will be among the absent guests.
* **American League Still Number One:** The American league clung to its title as reigning champ after it defeated the National League for the sixth straight year during last night's MLB All-Star game.
Cheddar Big News' Hena Doba gives us the details.
