After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Professional hockey has recently been facing difficult questions about diversity and the treatment of its players. Commissioner Gary Bettman talked to Cheddar about the work the NHL is doing to reverse its problems.
Michelle McKenna, the NFL's first chief information officer, joined Cheddar to discuss sports, technology, and breaking glass ceilings in male-dominated industries.
Durant and business partner Rich Kleiman's VC, Thirty Five Ventures, has joined the strategic advisory board of cannabis-focused venture capital firm Canopy Rivers.
Jerry Jones and his storied football franchise, the Dallas Cowboys, are giving to the needy through the Salvation Army over the holidays, and hoping the team gets going in its traditional Thanksgiving Day game.
Sam's Club partnered with Allyson Felix and Usain Bolt to promote its updated proprietary technology "Scan and Go" that lets shoppers keep track of items they want to purchase and skip the checkout line.
These are the headlines you Need 2 Know for Wednesday, November 27, 2019.
J. Michael Prince, U.S. Polo Assn. CEO, told Cheddar that the brand is behind on growing in the e-commerce space, but have plans to change that.
These are the headlines you Need 2 Know for Tuesday, November 26, 2019.
The NBA is continuing its push into the sports betting market. The league announced on Cheddar Friday that it inked a deal with UK-based bet365, bringing its total partnerships with sports betting operators to five.
The NBA is continuing its push into the sports betting market. On Friday, the league announced on Cheddar that it inked a deal with UK-based Bet365, bringing its total partnerships with sports betting operators to five.
