Augmented Reality Will Change Marketing as We Know It
Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives."
For full interview [click here](https://cheddar.com/videos/deloitte-digital-cmo-on-the-role-of-ar-in-marketing).
Paul Dergarabedian, Senior Media Analyst at Comscore shares the ups and downs that hit box offices in 2024, and how "Glicked" helped end the year back on top.
