Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives." For full interview [click here](https://cheddar.com/videos/deloitte-digital-cmo-on-the-role-of-ar-in-marketing).

Share:
More In Business
IBM, Disney, Others Pull Ads From X Over Antisemitic Posts
Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content, hate speech on the site in general or billionaire owner Elon Musk’s own posts endorsing an antisemitic conspiracy theory.
Load More