Bitcoin has increased 1,000% in over a year and has forced the finance world to take note. But why has the price skyrocketed? PCMag.com editor Rob Marvin says it's because the rest of the cryptocurrency landscape has changed. In addition to Bitcoin there is now: Ethereum, Litecoin, Zcash, the forked Bitcoin Cash.
Plus, the former Chief Economist of the of The World Bank wants Bitcoin banned but is that going too far? Marvin and Fortune's Robert Hackett say that's a bit extreme, but more regulation may need to be put in place if the price continues to rise.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
