Tinder just announced it is testing a new feature in its app called "Feed." Barrett PR CEO Jeff Barrett, and Tribe.Fit CMO Murray Newlands, discuss how this feature might stack up against other dating apps in the field.
Tinder is testing "feed," which is supposed to help users learn more about potential matches. The feature will integrate posts from Spotify and Instagram on the platform. One of Tinder's issues is maintaining traction with its users. Newland says this could be a much bigger move by Tinder than one might think. Adding a feed makes Tinder much more like a social network, says Newlands.
Barrett says every social network these days needs to be leveraging video. Adding a feed is the play Tinder needs to make in order to monetize growth, he adds. Tinder's Feed is being tested in Australia, New Zealand and Canada.
DJ X, alongside Molly Holder, Senior Director of Product Personalization, takes us inside Spotify's A.I. DJ and how it's the best new way to listen to music.
Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!
