Tinder just announced it is testing a new feature in its app called "Feed." Barrett PR CEO Jeff Barrett, and Tribe.Fit CMO Murray Newlands, discuss how this feature might stack up against other dating apps in the field.
Tinder is testing "feed," which is supposed to help users learn more about potential matches. The feature will integrate posts from Spotify and Instagram on the platform. One of Tinder's issues is maintaining traction with its users. Newland says this could be a much bigger move by Tinder than one might think. Adding a feed makes Tinder much more like a social network, says Newlands.
Barrett says every social network these days needs to be leveraging video. Adding a feed is the play Tinder needs to make in order to monetize growth, he adds. Tinder's Feed is being tested in Australia, New Zealand and Canada.
Taylor Swift's concert tour has dominated the box office in recent days and it's also the top-grossing concert film of all time here in the U.S. But a conversation on social media raised questions about movie etiquette and videos shared show film audiences singing, shining their phone flashlights and dancing in the aisles.
Stocks fell at the open Tuesday as the 10-year Treasury yield spiked following retail sales data and bank earnings, raising concerns over more rate hikes. Investors are also keeping an eye on tensions in the Middle East and its potential effect on global markets.
