Tinder just announced it is testing a new feature in its app called "Feed." Barrett PR CEO Jeff Barrett, and Tribe.Fit CMO Murray Newlands, discuss how this feature might stack up against other dating apps in the field. Tinder is testing "feed," which is supposed to help users learn more about potential matches. The feature will integrate posts from Spotify and Instagram on the platform. One of Tinder's issues is maintaining traction with its users. Newland says this could be a much bigger move by Tinder than one might think. Adding a feed makes Tinder much more like a social network, says Newlands. Barrett says every social network these days needs to be leveraging video. Adding a feed is the play Tinder needs to make in order to monetize growth, he adds. Tinder's Feed is being tested in Australia, New Zealand and Canada.

Share:
More In Business
Beyond Meat Revenue Falls
Beyond Meat reported that it failed to meet market expectations during its quarterly revenue report, as the company has faced weakening demand for its plant-based meat products.
Ready 4 Work Profiles Woman Returning to Workforce
Finding a new job is an emotional journey in itself and one woman is looking to get back into the workforce after some time off. Cheddar News' docuseries Ready 4 Work profiles her as she works through her job search.
Load More