Danica Patrick on How Racing Can Bring in More Fans
Pro race car driver Danica Patrick has some ideas about what her sport can do to draw in a millennial audience.
“There has to be something more interesting -- in-depth, behind-the-scenes kind of stuff,” she told Cheddar in an interview. “I think that would really help to elevate the sport.”
While growth in video streaming has caused a major change in the way we consumer shows and movies, Patrick notes that fans want to watch sports in real-time.
But several high-profile names in her sport, including Tony Stewart, Carl Edwards, and Jeff Gordon, have retired in recent years. And she herself only has two races left.
“At the end of the day we cheer for personalities. So whatever we can do in the sport to get those personalities out there is going to draw in the fans.”
Patrick reunited with her long-time sponsor, web-hosting company GoDaddy, for her farewell tour. Her Daytona 500 and Indianapolis 500 appearances this year are being called the “Danica Double”.
For interview [click here](https://cheddar.com/videos/danica-patrick-on-life-after-nascar).
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
At some 940-pages, the legislation is a sprawling collection of tax breaks, spending cuts and other Republican priorities, including new money for national defense and deportations.
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
