Danica Patrick on How Racing Can Bring in More Fans
Pro race car driver Danica Patrick has some ideas about what her sport can do to draw in a millennial audience.
“There has to be something more interesting -- in-depth, behind-the-scenes kind of stuff,” she told Cheddar in an interview. “I think that would really help to elevate the sport.”
While growth in video streaming has caused a major change in the way we consumer shows and movies, Patrick notes that fans want to watch sports in real-time.
But several high-profile names in her sport, including Tony Stewart, Carl Edwards, and Jeff Gordon, have retired in recent years. And she herself only has two races left.
“At the end of the day we cheer for personalities. So whatever we can do in the sport to get those personalities out there is going to draw in the fans.”
Patrick reunited with her long-time sponsor, web-hosting company GoDaddy, for her farewell tour. Her Daytona 500 and Indianapolis 500 appearances this year are being called the “Danica Double”.
For interview [click here](https://cheddar.com/videos/danica-patrick-on-life-after-nascar).
Fintech pioneer Tom Sosnoff discusses the evolution of retail investing, the rise of AI, and his new platform Lossdog aimed at the next generation of trading.
The FAA prepares to select cities for its eVTOL pilot program, marking a major step toward electric air taxis and the future of urban air mobility in the U.S.
Rising oil prices tied to the Iran conflict are driving up gas and airfare costs, creating new challenges for travelers heading into the spring break season.
The Supreme Court strikes down Trump-era tariffs, limiting presidential trade powers and raising questions about refunds, global trade, and business impact.
New research from GoDaddy and UCLA shows small businesses signal shifts in GDP, jobs, and digital growth earlier than traditional data or Wall Street trends.
GoFundMe launches Back in Business Fund with Paris Hilton to provide targeted grants helping women entrepreneurs recover and rebuild after natural disasters.
Samsung launches its “AI in Action Lab” in NYC, giving public high school students hands-on AI experience and tools to prepare for real world innovations.
