Pro race car driver Danica Patrick has some ideas about what her sport can do to draw in a millennial audience. “There has to be something more interesting -- in-depth, behind-the-scenes kind of stuff,” she told Cheddar in an interview. “I think that would really help to elevate the sport.” While growth in video streaming has caused a major change in the way we consumer shows and movies, Patrick notes that fans want to watch sports in real-time. But several high-profile names in her sport, including Tony Stewart, Carl Edwards, and Jeff Gordon, have retired in recent years. And she herself only has two races left. “At the end of the day we cheer for personalities. So whatever we can do in the sport to get those personalities out there is going to draw in the fans.” Patrick reunited with her long-time sponsor, web-hosting company GoDaddy, for her farewell tour. Her Daytona 500 and Indianapolis 500 appearances this year are being called the “Danica Double”. For interview [click here](https://cheddar.com/videos/danica-patrick-on-life-after-nascar).

Share:
More In Business
Nestlé dismisses CEO after he has relationship with a subordinate
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Load More