*By Madison Alworth*
Asian-inspired snack company Dang Foods wants to leverage two strategies for success ー the subscription model and the newest diet craze. And the company's latest keto certification will help its founder and CEO Vincent Kitirattragarn conquer the market.
"We wanted the extra credibility of being certified so people know we hit the perfect macro nutrients for the keto diet," Kitirattragarn said Friday in an interview on Cheddar.
"Subscriptions allow for people to mindlessly receive product each month," he added. "It's a great revenue stream, a great business model."
The certification was essential to Kitirattragarn, largely because consumers are not always certain what exactly is in the diet, he said.
The ketogenic diet is a low-carb, high-fat diet. The plan claims to place the body in a metabolic state called ketosis, yielding weight loss and good health.
Kitirattragarn left his job as an engineer in 2012 to start Dang Foods. One of the most popular products in his line, the award-winning toasted coconut chips, started out as a snack for his roommates and eventually inspired not only his company, but also its name.
"They all said, 'Dang that's good!' And I said, 'Hey guess what, that's my mom's name. We should name the company after that,'" he said.
Dang Foods is available online and in stores across the country, but Kitirattragarn reiterated that the subscription service is one of the most consistent revenue streams for the company.
Even if people drop out, he said, the benefits of a subscription model are constant.
"Minimize the amount of churn. As long as you get more coming in than you do [\going\] out, you're doing well as a company."
For full interview [click here](https://cheddar.com/videos/dang-foods-introduces-keto-certified-bars).
Peacock shared the trailer for the second season of the celebrity competition show, 'The Traitors.'
Darden, the parent company of chain restaurants like Olive Garden and Ruth's Chris Steakhouse, beat Wall Street estimates in its latest earnings report.
A former Facebook executive pled guilty to stealing more than $4 million from the company while she was employed there.
Rising safety concerns over water bead products marketed to kids have prompted major retailers like Amazon, Target and Walmart to pull some toys off their shelves.
The Congressional Budget Office said Friday it expects inflation to nearly hit the Federal Reserve's 2% target rate in 2024, as overall growth is expected to slow and unemployment is expected to rise into 2025, according to updated economic projections for the next two years.
Intel is out with a new product to challenge other big players in the space like Nvidia and AMD.
Stocks fell after the opening bell Friday but will end on another positive week.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Americans picked up their spending from October to November as the unofficial holiday season kicked off, underscoring that shoppers still have power to keep buying.
The average long-term U.S. mortgage rate dropped below 7% to its lowest level since early August, another boost for prospective homebuyers who have largely been held back by sharply higher borrowing costs and heightened competition for relatively few homes for sale.
