Dang Foods Cashes In on Keto Craze With Plant-Based Bars
*By Madison Alworth*
Asian-inspired snack company Dang Foods wants to leverage two strategies for success ー the subscription model and the newest diet craze. And the company's latest keto certification will help its founder and CEO Vincent Kitirattragarn conquer the market.
"We wanted the extra credibility of being certified so people know we hit the perfect macro nutrients for the keto diet," Kitirattragarn said Friday in an interview on Cheddar.
"Subscriptions allow for people to mindlessly receive product each month," he added. "It's a great revenue stream, a great business model."
The certification was essential to Kitirattragarn, largely because consumers are not always certain what exactly is in the diet, he said.
The ketogenic diet is a low-carb, high-fat diet. The plan claims to place the body in a metabolic state called ketosis, yielding weight loss and good health.
Kitirattragarn left his job as an engineer in 2012 to start Dang Foods. One of the most popular products in his line, the award-winning toasted coconut chips, started out as a snack for his roommates and eventually inspired not only his company, but also its name.
"They all said, 'Dang that's good!' And I said, 'Hey guess what, that's my mom's name. We should name the company after that,'" he said.
Dang Foods is available online and in stores across the country, but Kitirattragarn reiterated that the subscription service is one of the most consistent revenue streams for the company.
Even if people drop out, he said, the benefits of a subscription model are constant.
"Minimize the amount of churn. As long as you get more coming in than you do [\going\] out, you're doing well as a company."
For full interview [click here](https://cheddar.com/videos/dang-foods-introduces-keto-certified-bars).
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
InnerPlant CEO Shely Aronov reveals how engineered crops like soybeans and corn emit signals when stressed—offering farmers early warnings to boost yields.
