You may never get to dance in real life with Barack Obama, Donald Trump, or Hillary Clinton, but thanks to a new augmented reality company, you can do it virtually! Liat Sade-Sternberg is the CEO of Fuse.it and she joins Cheddar to explain how their start-up is changing the way users interact with augmented reality.
Fuse.it enables users to interact with a range of 3D animated characters as well as movie scenes and music videos. These videos can then be posted to various social media channels.
The app is updated with the most current news, pop culture figures, and viral videos. Fuse.it is now available on both Apple and Android devices.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
