The football world has been at a standstill since 24-year-old Buffalo Bills defensive back Damar Hamlin collapsed on the Cincinnati Bengals' field Monday night, and the NFL has announced that the suspended game will not resume this week.
It was a horrifying scene at Paycor Stadium after Hamlin made a tackle on Bengals receiver Tee Higgins. Hamlin stood up following the hit, suddenly went limp, and then collapsed. According to a team statement, Hamlin's heart stopped after the play at approximately nine minutes into the game. Medical personnel immediately went into action, performed CPR, and used an automated external defibrillator (AED) in an effort to restart the heart, according to WXIX-TV in Cincinnati. Hamlin received on-field treatment for at least 20 minutes before being rushed to a local hospital.
Hamlin has since been medically sedated and is listed in critical condition.
So far there have been no changes to the week 18 schedule, but the fallout from the incident has been wide-reaching. Several NFL teams slated for media interviews on Tuesday revoked their availability including the Indiana Colts and Houston Texans.
A GoFundMe fundraiser for Hamlin's 2020 toy drive campaign has seen an influx of donations and shattered the $2,500 goal, raking in more than $4.5 million.
His family issued a statement Tuesday thanking medical responders for providing "exceptional care" and the Bengals.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
