Dailymotion CEO: Premium Content Keeps Our Users Coming Back
*By Amanda Weston*
Since Dailymotion was acquired in 2015 by French media conglomerate Vivendi, the video-sharing platform has grown its audience exponentially, according to its CEO.
And now, the company's focus is fixed squarely on one concept: premium.
"We decided to focus on premium content, premium audience, premium partner," Maxime Saada told Cheddar Thursday.
"So we were kind of ahead of the curve on this premium environment that today advertisers and content partners are looking for in the digital media industry. We've doubled our audience on premium content in one year, and now we've reached 3 billion streams and 300 million visitors globally in every continent, in every country of every continent."
The video giant is also launching partner solutions, ones that don't necessarily involve the major players.
"There's a lot of companies out there that have content and they don't want to be dependent on this Facebook ($FB) and Google ($GOOGL) environment," Saada said.
"And they want to be able to manage their own content, monetize their own content, and this is part of the new plan that we're bringing to the table is this end-to-end solution for these partners to do that, and not be reliant on Facebook or Google."
Facing stiff competition, Saada said the distinguishing factor is the viewing experience ーsomething he said his company has mastered, calling it "completely seamless."
Saada also said it's a matter of really delivering the content that users want to see.
"Dailymotion, it's really about bringing the 'daily' back in Dailymotion, so we bring fresh content," Saada said.
Saada said Dailymotion detects trends based on searches on major sites like Google and Wikipedia ー and generates an algorithm that enables the platform to promote certain videos.
"So right now if you go on Dailymotion, it will be about Megyn Kelly. It will be about Bohemian Rhapsody," he said. "It will be about everything that's going on today."
For full interview [click here](https://cheddar.com/videos/dailymotion-ahead-of-the-curve-on-premium-ceo-says).
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