With just days to go before the world rings in a new year — and new decade — Tom Brennan, master artisan with Fiskars, a division of Waterford, is hard at work to make sure the famed crystal ball in Times Square is ready to dazzle revelers at the stroke of midnight on January 1.
"This is the only moment in time that everybody pauses for just a moment," Brennan told Cheddar on Friday while standing next to the pièce de résistance. "We don't do this other times of the year."
A team of engineers is installing 192 new Waterford crystal triangles on the ball that features this year's unique design, which Waterford is calling "Gift of Goodwill," the latest in its "Greatest Gifts" series.
The new crystals will make up just a fraction of the 2,688 triangles on the ball, which measures 12 feet across and weighs nearly six tons.
The New Year's tradition has been going on in Times Square, the crossroads of the world, since 1904, and the first ball drop happened in 1907.
Brennan stresses that it's not just him, or the team on the ground in New York that pulls off this global feat. "It is a global togetherness," he said. Waterford has craftsmen working on the project in its factories in Ireland, plus the engineers and marketers.
"It's amazing to think that this small city in the southeast of Ireland with just 47,000 people are here on top of the world. We're going to have 1.2 billion people watching us in just a few days' time, so no pressure."
On this episode of Cheddar Reveals, Jen Young, Outdoorsy co-founder and CMO, breaks down the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump; Nick DiBella, Senior Vice President of Operations for Sun Outdoors, discusses why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry; Cheddar gets a look at Curiosity Stream's 'The Woodstock Bus.'
Nick DiBella, Senior Vice President of Operations for Sun Outdoors, joins Cheddar Reveals to discuss why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry.
Jen Young, Outdoorsy co-founder and CMO, joins Cheddar Reveals to discuss the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump.
'West Side Story' is off to a slow start, the film debuted with $10.5 million. Thom Geier, executive editor at the Wrap, joins Cheddar News to discuss the movies people should be looking forward to and the overall state of the industry.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Today's word of the day, 'Yolo Trade.' Yolo Trade: (noun) derived from the acronym 'You Only Live Once.' Describes a trade where someone goes all in on a stock.
Matt Schulz, Chief Credit Analyst at LendingTree, joins Cheddar to break down the different types of credit card rewards that are out there, which states utilize rewards more than others, and how to get the most out of your credit card rewards.
