With just days to go before the world rings in a new year — and new decade — Tom Brennan, master artisan with Fiskars, a division of Waterford, is hard at work to make sure the famed crystal ball in Times Square is ready to dazzle revelers at the stroke of midnight on January 1.
"This is the only moment in time that everybody pauses for just a moment," Brennan told Cheddar on Friday while standing next to the pièce de résistance. "We don't do this other times of the year."
A team of engineers is installing 192 new Waterford crystal triangles on the ball that features this year's unique design, which Waterford is calling "Gift of Goodwill," the latest in its "Greatest Gifts" series.
The new crystals will make up just a fraction of the 2,688 triangles on the ball, which measures 12 feet across and weighs nearly six tons.
The New Year's tradition has been going on in Times Square, the crossroads of the world, since 1904, and the first ball drop happened in 1907.
Brennan stresses that it's not just him, or the team on the ground in New York that pulls off this global feat. "It is a global togetherness," he said. Waterford has craftsmen working on the project in its factories in Ireland, plus the engineers and marketers.
"It's amazing to think that this small city in the southeast of Ireland with just 47,000 people are here on top of the world. We're going to have 1.2 billion people watching us in just a few days' time, so no pressure."
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
The two tech- billionaires Elon Musk and Jack Dorsey are the latest voices to discuss the new hypothetical internet called Web 3.0. According to the billionaires, the new concept is just a "marketing buzzword" and cannot exist without venture capitalists or large backing. However, advocates of the Web 3.0 believe this decentralized space is the next big thing to help put ownership back into the hands of the people. Senior News Editor at The Verge, Richard Lawler, joined Cheddar to discuss more.
This year, the games market will generate total revenues of $180.3 billion dollars, a significant increase from 2020. While the industry continues to grow and expand into new spaces, such as the metaverse, there is still plenty of room for growth and reform in this male-dominated market. Katie Robinson, content creator, joins Cheddar News to discuss.
Jacob Channel, Senior Economic Analyst at LendingTree, joins Cheddar to discuss some of the most family-friendly metros in the U.S., and tips for house hunting for a family in the new year.
The hit series "Cobra Kai" on Netflix is about to drop the fourth season on December 31. Jacob Bertrand, who plays Eli "Hawk" Moskowitz, joined Cheddar to talk about what viewers can expect from his character in the upcoming season and why it translates so well with new audiences as well as fans of the original "Karate Kid" film. Bertrand also discussed his podcast with series co-star Xolo Maridueña called "Lone Lobos."
The theme for this year's Waterford Crystal Times Square New Year's Eve Ball is the 'Gift of Wisdom.' Waterford Crystal's Master Artisan Tom Brennan joins Cheddar News to discuss the story behind this year's theme, how Covid is impacting New Year's celebrations and some surprising facts about the Waterford Times Square ball.
Ron Gutman, Co-CEO of Intrivo, joins Cheddar News to discuss how the company is creating a test and tech solution for Covid testing called 2Gather, and how it's using data-driven digital diagnostics to make these tests widely available and affordable.
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
Dr. Saralyn Mark, COVID-19 leader at the American Medical Women's Association and former senior medical advisor at the White House, joins Cheddar News' Closing Bell, where she says people should reconsider their plans for New Year's Eve due to the high transmissibility of the Omicron variant and adds that we should be using the resources at our disposal to make the best decisions.
