With just days to go before the world rings in a new year — and new decade — Tom Brennan, master artisan with Fiskars, a division of Waterford, is hard at work to make sure the famed crystal ball in Times Square is ready to dazzle revelers at the stroke of midnight on January 1.
"This is the only moment in time that everybody pauses for just a moment," Brennan told Cheddar on Friday while standing next to the pièce de résistance. "We don't do this other times of the year."
A team of engineers is installing 192 new Waterford crystal triangles on the ball that features this year's unique design, which Waterford is calling "Gift of Goodwill," the latest in its "Greatest Gifts" series.
The new crystals will make up just a fraction of the 2,688 triangles on the ball, which measures 12 feet across and weighs nearly six tons.
The New Year's tradition has been going on in Times Square, the crossroads of the world, since 1904, and the first ball drop happened in 1907.
Brennan stresses that it's not just him, or the team on the ground in New York that pulls off this global feat. "It is a global togetherness," he said. Waterford has craftsmen working on the project in its factories in Ireland, plus the engineers and marketers.
"It's amazing to think that this small city in the southeast of Ireland with just 47,000 people are here on top of the world. We're going to have 1.2 billion people watching us in just a few days' time, so no pressure."
In what could be the biggest deal in video games history, Microsoft's purchase of Activision Blizzard underlines the company's aggressive push in gaming and beyond into its long-term vision of being top dog in the metaverse. Adam Hollander, former director of gamification at Microsoft and founder of Hungry Wolves NFT, joined Cheddar's Opening Bell to discuss. “Microsoft always plays chess, not checkers," he said, describing the price tag as an opportunity cost. "It's about integrating Activision Blizzard in with Azure and Windows and Xbox and Hololens and Minecraft and everything else that they're doing for the inevitable goal of being the major player in the next phase of the internet."
Jordan Zakarin, Media Producer at A More Perfect Union, joined Cheddar News to break down the latest from Colorado, where at least 8,700 Kroger employees walked off the job in demand of increased benefits and wages.
Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Norbu Tenzing, Vice President of the American Himalayan Foundation and the son of the first Sherpa to ever summit Everest, joins Cheddar Reveals to discuss how Sherpa's put themselves in danger for clients, and the dangers of Everest's 'Death Zone.'
Gordon Janow, Director of Programs at Alpine Ascents, joins Cheddar Reveals to discuss how to get mentally and physically prepared to climb Mount Everest.
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
Daniel Loría, SVP content strategy and editorial director at Boxoffice Media, joins Cheddar News to discuss what helped 'Scream' score number one at the box office and what it means for the horror genre.
Dave Levinthal, deputy Washington Bureau chief at Insider, joins Cheddar News to discuss Gallup's new survey that reveals more Americans leaned Republican by the end of 2021.
