With just days to go before the world rings in a new year — and new decade — Tom Brennan, master artisan with Fiskars, a division of Waterford, is hard at work to make sure the famed crystal ball in Times Square is ready to dazzle revelers at the stroke of midnight on January 1.
"This is the only moment in time that everybody pauses for just a moment," Brennan told Cheddar on Friday while standing next to the pièce de résistance. "We don't do this other times of the year."
A team of engineers is installing 192 new Waterford crystal triangles on the ball that features this year's unique design, which Waterford is calling "Gift of Goodwill," the latest in its "Greatest Gifts" series.
The new crystals will make up just a fraction of the 2,688 triangles on the ball, which measures 12 feet across and weighs nearly six tons.
The New Year's tradition has been going on in Times Square, the crossroads of the world, since 1904, and the first ball drop happened in 1907.
Brennan stresses that it's not just him, or the team on the ground in New York that pulls off this global feat. "It is a global togetherness," he said. Waterford has craftsmen working on the project in its factories in Ireland, plus the engineers and marketers.
"It's amazing to think that this small city in the southeast of Ireland with just 47,000 people are here on top of the world. We're going to have 1.2 billion people watching us in just a few days' time, so no pressure."
In an effort to fight climate change several corporations have vowed to work to fight climate change by 2030. They say the goal is to reduce carbon emissions by 40% or even close to 100%. However, according to a new study, many of these companies are not actually practicing what they preach. Tom Egger, senior lecturer at Emeritus at the University of Wisconsin, joins Cheddar News to discuss more.
'Jeen-Yuhs: A Kanye Trilogy' dives into over 20 years of the icon himself, Kanye West. The trilogy is described as 'an intimate and revealing portrait of Kanye West's experience, showcasing both his formative days trying to break through and his life today as a global brand and artist.' Cheddar news sat down with directors of the documentary and long-time friends of Kanye, Chike Ozah and Clarence "Coodie" Simmons, to discuss the project.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
At-home medical labs company Getlabs raised $20 million in a Series A round, led by Emerson Collective and the Minderoo Foundation. Getlabs aims to be the boots-on-the-ground partner to telehealth. The company says more than 70% of medical decisions still require collecting diagnostic tests in person, and that it fills that void by delivering health care directly to their patients' homes. Founder & CEO of Getlabs Kyle Michelson joined Cheddar News' Closing Bell to discuss.
Sting has sold his catalog of more than 600 songs for $300 million to Universal Music. The deal gives the label the rights to all of his work, including “Every Breath You Take," as well as all future royalties.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
Kalle Marsal, Chief Operating Officer at PetDx, joins Cheddar Innovates to discuss how next-generation sequencing technology is being used to detect cancer in pets early.
Ashleigh Hinde, Founder and CEO of WALDO, joins Cheddar Innovates to discuss why now is a good time to make eyecare a priority, and how they are democratizing access to eyecare for all.
