With just days to go before the world rings in a new year — and new decade — Tom Brennan, master artisan with Fiskars, a division of Waterford, is hard at work to make sure the famed crystal ball in Times Square is ready to dazzle revelers at the stroke of midnight on January 1.
"This is the only moment in time that everybody pauses for just a moment," Brennan told Cheddar on Friday while standing next to the pièce de résistance. "We don't do this other times of the year."
A team of engineers is installing 192 new Waterford crystal triangles on the ball that features this year's unique design, which Waterford is calling "Gift of Goodwill," the latest in its "Greatest Gifts" series.
The new crystals will make up just a fraction of the 2,688 triangles on the ball, which measures 12 feet across and weighs nearly six tons.
The New Year's tradition has been going on in Times Square, the crossroads of the world, since 1904, and the first ball drop happened in 1907.
Brennan stresses that it's not just him, or the team on the ground in New York that pulls off this global feat. "It is a global togetherness," he said. Waterford has craftsmen working on the project in its factories in Ireland, plus the engineers and marketers.
"It's amazing to think that this small city in the southeast of Ireland with just 47,000 people are here on top of the world. We're going to have 1.2 billion people watching us in just a few days' time, so no pressure."
The Super Bowl is just 48 hours away and things are definitely heating up in the social media space, especially on Twitter. Fans across the country are quickly engaging in color commentary as they call it, and actively sharing their views on who's expected to take the big win, which players they are looking forward to seeing. Senior Sports Partner Manager at Twitter, David Herman, joined Cheddar to discuss more.
Director and producer Ivan Reitman passed away over the weekend at the age of 75. The filmmaker was the mastermind behind some of America's favorite films such as "Ghostbusters". Reitman’s family released a statement explaining how they are comforted by the lives he has touched through his films.
The 21st Annual Food Network and Cooking Channel South Beach Wine & Food Festival (SOBEWFF), is returning to Miami on February 24 with proceeds to benefit the future leaders of the hospitality industry. Lee Schrager, the founder and director of the festival, and Food Network star Jeff Mauro joined Cheddar News to discuss what ticket holders can expect, how the festival benefits students, and how Mauro will be paying tribute to fellow food celebrity, Guy Fieri, by hosting a charity auction dinner. "I mean there's nobody bigger, nobody more magnetic right now in the food space than Guy," Maura said. "I mean the guy had a Super Bowl commercial on last night. That's a dream of mine, so I'm one step closer there just by doing a tight 20 minutes at his tribute dinner."
Jeff Softley, direct to consumer president at Experian, joins Cheddar News to discuss what it means to be credit invisible, how big of an issue this is in the U.S., and what resources are out there to bridge this gap.
Sēkr, a mobile app that aims to improve and digitize the outdoor travel experience, announced this week that it raised a $2.25 million seed round. In the Sēkr app, users can get access to more than 50,000 campsites throughout the U.S. including the nation's largest database of free campsites. The company is saying it is on a mission to make every step of the planning experience for outdoor travel easier, safer, and more social. Breanne Acio, co-founder and CEO of Sēkr, and Jess Shisler, co-founder and COO, joined Cheddar News' Closing Bell to discuss.
