*By Conor White*
Now that Portugal has been eliminated from the FIFA World Cup, Cristiano Ronaldo needs a new job, and Facebook could be stepping in.
The company is reportedly in talks with the soccer superstar for a 13-episode reality show on its 'Watch' platform, but not everyone thinks it will work.
"It's amazing to me that Facebook is willing to drop so much money on original programming," said Taylor Lorenz, staff writer at The Atlantic. "I think they're spending like $10 million reportedly on this. I don't think it'll bring people in."
In an interview Friday on Cheddar, Lorenz noted that even if this series happens, Facebook needs to reassess its approach to 'Watch'.
"To me, they're still trying to force this behavior of going there and treating it as a TV experience down users' throats."
With over 120 million fans on the platform, Ronaldo is the single most followed athlete on Facebook, so it's safe to assume a show starring him would at least attract international viewers, but they may not have the capability to properly watch it.
"One of the problems with international markets is they don't have the data streaming speed to watch these long shows," explained Lorenz. "Even my phone on my New York City WiFi can be buffering sometimes, I can't get through the whole show. So I think as they move into long form content, they really need to focus on the usability of it and making it work."
For the full segment, [click here.](https://cheddar.com/videos/welcome-to-local-twitter)
Along with other celebrities, Venus Williams is partnering with Delos' International WELL Building Institute in order to safely welcome back fans and attendees to live events.
Ezra Kucharz, chief business officer at DraftKings, talked to Cheddar about the online sportsbook's deal with the NFL and the future of legal sports gambling in the U.S.
New England Patriots Safety Devin McCourty and Broad Street Ventures president, Ralonda Johnson, joined Cheddar to discuss the VC firm's mission to educate athletes and Black and brown investors to expand their financial options.
Former NASCAR legend Jimmie Johnson spoke to Cheddar about tackling his childhood dream on the IndyCar circuit.
Sports trading card company Topps is combining with a special purposes acquisition company in a deal valued at $1.3 billion and seeking a public listing. Topps Co.
Major League Baseball has moved the All-Star Game from Atlanta’s Truist Park, a response to Georgia enacting a new law last month restricting voting rights.
Chris Marinak, Major League Baseball's chief operations and strategy officer, talked to Cheddar about health protocols for the 2021 season to avoid much of the toll COVID-19 took on the league last season.
David Kaval, president of the Oakland Athletics, talked to Cheddar about accepting bitcoin as payment for suites during baseball games at RingCentral Coliseum.
American Cornhole League co-founder and commissioner Stacey Moore spoke to Cheddar about partnering with sports betting giant DraftKings and touted the players in one of the newer televised sports to gain in popularity.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
