*By Conor White*
Now that Portugal has been eliminated from the FIFA World Cup, Cristiano Ronaldo needs a new job, and Facebook could be stepping in.
The company is reportedly in talks with the soccer superstar for a 13-episode reality show on its 'Watch' platform, but not everyone thinks it will work.
"It's amazing to me that Facebook is willing to drop so much money on original programming," said Taylor Lorenz, staff writer at The Atlantic. "I think they're spending like $10 million reportedly on this. I don't think it'll bring people in."
In an interview Friday on Cheddar, Lorenz noted that even if this series happens, Facebook needs to reassess its approach to 'Watch'.
"To me, they're still trying to force this behavior of going there and treating it as a TV experience down users' throats."
With over 120 million fans on the platform, Ronaldo is the single most followed athlete on Facebook, so it's safe to assume a show starring him would at least attract international viewers, but they may not have the capability to properly watch it.
"One of the problems with international markets is they don't have the data streaming speed to watch these long shows," explained Lorenz. "Even my phone on my New York City WiFi can be buffering sometimes, I can't get through the whole show. So I think as they move into long form content, they really need to focus on the usability of it and making it work."
For the full segment, [click here.](https://cheddar.com/videos/welcome-to-local-twitter)
Michigan’s attorney general says she drank too much booze before a big football game between Michigan and Michigan State.
The NFL and lawyers for thousands of retired NFL players have reached an agreement to end race-based adjustments in dementia testing in the $1 billion settlement of concussion claims.
Elite, teen basketball players are facing more choices than ever with the NBA's developmental league and the NCAA loosening its financial compensation rules. Cheddar's Michelle Castillo reports.
Cheddar's Chloe Aiello reports from the US Open in New York City as the tournament returns to a very different landscape for players and fans.
For the first time ever, the Special Olympics and students at the Parsons School of Design partnered to create tennis and track and field outfits for athletes. The line is called 'Be Brave' and it's goal is all about celebrating athletes with disabilities with outfits that allow them to perform their best. joining us now is Stacey Hengsterman, president and CEO of the Special Olympics New York and Nigel Barker, fashion photographer and Special Olympics Champion Ambassador joined us to talk about the collection.
Car racing remains a male-dominated sport but there’s hope for change with the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
Controversy has broken out at the Paralympic Games. Malaysian shot putter Muhammad Ziyad Zolkefli appeared to have won gold in the shot put in the F20 class.
Michael Chernow is known as a chef, TV host, and entrepreneur, but now he's taking a break from restaurants and stepping into the world of healthy breakfast. 'Kreatures of Habit' is a new lifestyle and wellness brand with the goal of helping people establish healthy habits. Michael was able to raise 2.2 million dollars to launch the company, which was originally set out to be a café concept, but transformed during the pandemic. Michael Chernow, celebrity chef, entrepreneur, and fitness expert joins us to talk about his new venture.
Cryptograph is auctioning NFTs of NBA legend Kobe Bryant in early career photos that had never before been made public.
A Japanese mayor has apologized for biting the Olympic gold medal of a softball player who had paid a courtesy visit after Japan beat the United States in the final.
