*By Conor White*
Now that Portugal has been eliminated from the FIFA World Cup, Cristiano Ronaldo needs a new job, and Facebook could be stepping in.
The company is reportedly in talks with the soccer superstar for a 13-episode reality show on its 'Watch' platform, but not everyone thinks it will work.
"It's amazing to me that Facebook is willing to drop so much money on original programming," said Taylor Lorenz, staff writer at The Atlantic. "I think they're spending like $10 million reportedly on this. I don't think it'll bring people in."
In an interview Friday on Cheddar, Lorenz noted that even if this series happens, Facebook needs to reassess its approach to 'Watch'.
"To me, they're still trying to force this behavior of going there and treating it as a TV experience down users' throats."
With over 120 million fans on the platform, Ronaldo is the single most followed athlete on Facebook, so it's safe to assume a show starring him would at least attract international viewers, but they may not have the capability to properly watch it.
"One of the problems with international markets is they don't have the data streaming speed to watch these long shows," explained Lorenz. "Even my phone on my New York City WiFi can be buffering sometimes, I can't get through the whole show. So I think as they move into long form content, they really need to focus on the usability of it and making it work."
For the full segment, [click here.](https://cheddar.com/videos/welcome-to-local-twitter)
There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
Handstand is a fitness app that is making it easier than ever to work out with a personal trainer. And the female-founded app is also trying to change the way women and men view fitness.
Vanity Fair's Hive + Between Bells. We’re joined by the crew at Vanity Fair's Hive to discuss Kushner, Cook, and Cohn. Between Bells celebrates International Women's Day with Cosmopolitan. Madame Noire, and more.
You don't hear sports and mental health mentioned together often, but that's changing, thanks to a new essay from NBA All-Star Kevin Love. Chat Sports' James Yoder joins Cheddar to discuss how the revelations might change the way we talk about sports.
Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features.
For years, online gaming has been a boys' club. Now women like Emmalee Garrido and Carolyn Noquez are trying to change that.
Emmalee Garrido and Carolyn Noquez have had to work hard to achieve their status as professional gamers, juggling full-time jobs and staying physically healthy for competition.
Val Ackerman, commissioner of the Big East Conference, discusses the Big East Tournament's return to Madison Square Garden. The tournament is in its 36th year at MSG.
Commissioner Val Ackerman told Cheddar that, while she doesn't support pay-for-play for college athletes, top prospects should be allowed to go pro right after high school.
