*By Conor White* Now that Portugal has been eliminated from the FIFA World Cup, Cristiano Ronaldo needs a new job, and Facebook could be stepping in. The company is reportedly in talks with the soccer superstar for a 13-episode reality show on its 'Watch' platform, but not everyone thinks it will work. "It's amazing to me that Facebook is willing to drop so much money on original programming," said Taylor Lorenz, staff writer at The Atlantic. "I think they're spending like $10 million reportedly on this. I don't think it'll bring people in." In an interview Friday on Cheddar, Lorenz noted that even if this series happens, Facebook needs to reassess its approach to 'Watch'. "To me, they're still trying to force this behavior of going there and treating it as a TV experience down users' throats." With over 120 million fans on the platform, Ronaldo is the single most followed athlete on Facebook, so it's safe to assume a show starring him would at least attract international viewers, but they may not have the capability to properly watch it. "One of the problems with international markets is they don't have the data streaming speed to watch these long shows," explained Lorenz. "Even my phone on my New York City WiFi can be buffering sometimes, I can't get through the whole show. So I think as they move into long form content, they really need to focus on the usability of it and making it work." For the full segment, [click here.](https://cheddar.com/videos/welcome-to-local-twitter)

Share:
More In Sports
New Papa John's CEO Plans to Pass on Meatless Craze
Newly-named Papa John's CEO Rob Lynch says the company won't be moving forward with meatless alternatives. His appointment in August to the top job at the pizza chain was cheered by investors, who cite his experience turning around sandwich chain Arby's.
High Healing: Former Olympian on Athletes Using Cannabis Products for Recovery
Retired New England Patriots, Rob Gronkowski, recently announced a new career path in CBD. He's not the only athlete getting into the biz. After leading the U.S. women's soccer team to a World Cup title, Megan Rapinoe and her sister announced a line of CBD products aimed to treat pain and aid in recovery. While views on cannabis continue to evolve, the sports world hasn't caught up. Even CBD is still prohibited in the NFL, NBA, MLB and NHL. Former Olympian, Dr. Joanna Zeiger, and now founder of Canna Research Group, joined Cheddar to discuss athletes and cannabis.
How One Rainy Yankees Game Led to a Successful Shoe Business
After creating custom shoes for the stars, including Jay-Z and Beyonce, Rich Franklin, founder and owner of Dry Steppers, decided to solve a problem for the everyday person. Franklin shares how he got the idea for his business and talks about how he's grown his business.
Load More