With technology and world development, we are more interconnected than ever. That is why multimedia company BBB World Media has created Gokul! World. The new media property creates content for kids from ages 4 to 7 years old that focuses on inclusion and diversity.
Jeni Chapman is the CEO of Gokul! World and she joins Cheddar to talk about their new book and music video. Chapman believes that children need to see characters in books and videos that they can relate to, wherever they are from! Their first book, "Gokul Village and the Magic Foundation" focuses on diversity, teamwork, and New Years Eve celebrations around the world.
Chapman has big goals for the company in 2018. Gokul! World is looking to create more content and get the "Gokul Village" and all their characters on TV.
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Sharon Price John CEO and President at Build-A-Bear Workshop discusses leading the brand, new offerings, the status of Brick-and-Mortar experiences and more!
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Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.