Jason Mayden, CEO, and Co-Founder of Super Heroic joins This Changes Things to discuss how creativity can empower an entire generation. He spent 13 years working for Nike, leading the creation of products for athletes and cultural icons such as Michael Jordan, Carmelo Anthony, and Derek Jeter. Now, at Super Heroic his mission is to empower children with the power of play through different products...especially shoes.
Mayden talks about the ability to have work/life balance, yet still be a role model for your kids. He mentions always going back to the "why" you are doing what you're doing. If you forget your purpose, then you're just spinning on a hamster wheel. He also talks about cultivating success at work. He suggests giving permission to your employees to ask questions. Super Heroic has a very open environment where employees can openly talk about their thoughts and ideas.
Super Heroic has some pretty super investors, including Magic Johnson and the founder of eBay. Mayden discusses what it takes to impress and investor and get funding for your business.
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TIME Editorial Director Lucy Feldman breaks down the 2026 TIME100 Creators list, the evolution of the creator economy, and what's next for digital media.
