Sometimes the first impression someone has of you is from researching your profiles and news of you online. Making a good first impression is always critical, which is why BrandYourself has been working since 2012 to help people take control of their online identity.
The CEO of BrandYourself, Patrick Ambron, joins Cheddar to explain their unique products. BrandYourself recently launched a new product that uses machine learning technology to accurately flag risk factors that could hurt a person's career and job opportunities. Sometimes they are posts that you can delete, and then the problem is solved. But if it is a post that you don't have control over, BrandYourself can help you tweak your Google profile and analytics so it is not prioritized and does not come up towards the top of search results.
A number of years ago, the company was on the popular investment show Shark Tank and turned down a $2 million investment. When asked about their decision to turn down Shark Tank, because of hindsight Ambron says he feels they made the right decision. Overall, Ambron says the experience was a positive one and provided great exposure.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
