Nick Rellas, co-founder and CEO of Drizly, reveals some interesting statistics about alcohol consumption during the Super Bowl. Drizly is an alcohol e-commerce platform.
Rellas says during Super Bowl week there's a 45% increase in domestic light beer purchases. More than half of drinkers prefer local craft beers over major brands.
While Drizly is not currently profitable, Rellas explains he expects to be within the next year. He says consumers are just beginning to realize that ordering alcohol online is an option. Drizly has seen 15% growth each week for the last 48 months.
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Imagine a world with just a handful of mediocre beer options. Terrible, right? That was the U.S. before the explosion of craft breweries, the Samuel Adams founder says.
