Country Singer John Rich Adds Whiskey to 'Redneck Riviera' Product Line
*By Samantha Errico*
"Dangerously smooth" ー that's how John Rich, creator and owner of Redneck Riviera, describes his American-blended whiskey.
The country singer, and half of the Big & Rich duo, created a lifestyle brand that focuses on America's "work hard, play hard" mentality and creates products to match ー ranging from cowboy boots to spirits.
The brand is in 41 states and counting; Rich had a goal of selling 5,000 cases of whiskey this year, and has sold four times that number as of December.
"I have approached this like I approach music ー on a local level, then on a regional level, then on a national level," the singer told Cheddar on Friday.
Ten percent of the proceeds go to Folds of Honor, an organization that provides scholarships to children and spouses of fallen service members. Rich said his team has already paid 37 college grants this year.
The singer is currently on tour with Big & Rich and aiming to hit close to 80 major markets in the new year. The team plans to make stops in every city to build conversations around the whiskey.
Redneck Riviera whiskey is produced by Eastside Distilling ($EAST). According to Rich, the brand is launching its own beef jerky, bars, and boots this month.
For full interview [click here](https://cheddar.com/videos/country-singer-john-rich-builds-a-conversation-around-redneck-riviera-whiskey).
The average rate on a 30-year mortgage fell 0.06% last week. Although the rate is much higher than it was two years ago, the decline could relieve buyers already dealing with low inventory and high prices.
As millions of Americans are set to retire, John Carter, President & COO of Nationwide Financial, shares what to expect and how consumers of all ages can better prepare for their golden years.
The heated hearing began with recorded testimony from kids and parents talking about being exploited on social media. Throughout the hours-long event, parents who lost children to suicide silently held up pictures of their dead kids.
Adtalem CEO Steve Beard addresses a report from Safkhet Capital taking the short position on the for-profit education giant, plus why he believes there should be financial recourse for student loan borrowers misled by their institutions.
CEO of Americares Christine Squires shares how the organization is helping provide medical assistance in a time of increasing instability, war, and climate-related disaster.
Doug Clinton, Deepwater Asset Management managing partner, shares tips for investors looking to take advantage of the massive boom in artificial intelligence beyond Microsoft and Nvidia.
