Country Singer John Rich Adds Whiskey to 'Redneck Riviera' Product Line
*By Samantha Errico*
"Dangerously smooth" ー that's how John Rich, creator and owner of Redneck Riviera, describes his American-blended whiskey.
The country singer, and half of the Big & Rich duo, created a lifestyle brand that focuses on America's "work hard, play hard" mentality and creates products to match ー ranging from cowboy boots to spirits.
The brand is in 41 states and counting; Rich had a goal of selling 5,000 cases of whiskey this year, and has sold four times that number as of December.
"I have approached this like I approach music ー on a local level, then on a regional level, then on a national level," the singer told Cheddar on Friday.
Ten percent of the proceeds go to Folds of Honor, an organization that provides scholarships to children and spouses of fallen service members. Rich said his team has already paid 37 college grants this year.
The singer is currently on tour with Big & Rich and aiming to hit close to 80 major markets in the new year. The team plans to make stops in every city to build conversations around the whiskey.
Redneck Riviera whiskey is produced by Eastside Distilling ($EAST). According to Rich, the brand is launching its own beef jerky, bars, and boots this month.
For full interview [click here](https://cheddar.com/videos/country-singer-john-rich-builds-a-conversation-around-redneck-riviera-whiskey).
By the time the 2024 election is over, be prepared to see some form of a recession – but this shouldn’t be as bad as what we experienced in 2020 or 2008.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
Whether it’s a deepfake video of actor Tom Cruise discovering gum in a lollipop or President Joe Biden discouraging people from voting via telephone, you’ve likely come across a deepfake video, photo or audio recording.
Tensions in the South China Sea, Apple moving to India, and banning TikTok? The podcast ‘Face Off: The U.S. Versus China’ helps explain how we got here.
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
