Country Singer John Rich Adds Whiskey to 'Redneck Riviera' Product Line
*By Samantha Errico*
"Dangerously smooth" ー that's how John Rich, creator and owner of Redneck Riviera, describes his American-blended whiskey.
The country singer, and half of the Big & Rich duo, created a lifestyle brand that focuses on America's "work hard, play hard" mentality and creates products to match ー ranging from cowboy boots to spirits.
The brand is in 41 states and counting; Rich had a goal of selling 5,000 cases of whiskey this year, and has sold four times that number as of December.
"I have approached this like I approach music ー on a local level, then on a regional level, then on a national level," the singer told Cheddar on Friday.
Ten percent of the proceeds go to Folds of Honor, an organization that provides scholarships to children and spouses of fallen service members. Rich said his team has already paid 37 college grants this year.
The singer is currently on tour with Big & Rich and aiming to hit close to 80 major markets in the new year. The team plans to make stops in every city to build conversations around the whiskey.
Redneck Riviera whiskey is produced by Eastside Distilling ($EAST). According to Rich, the brand is launching its own beef jerky, bars, and boots this month.
For full interview [click here](https://cheddar.com/videos/country-singer-john-rich-builds-a-conversation-around-redneck-riviera-whiskey).
Arguments at the Supreme Court have concluded for the day as the justices consider President Donald Trump's sweeping unilateral tariffs in a trillion-dollar test of executive power.
AI is reshaping investigations. Longeye CEO Guillaume Delepine shares how their AI workspace empowers law enforcement to uncover insights faster and smarter.
Stephen Kates, Financial Analyst at Bankrate, joins to discuss the Fed’s 25-basis-point rate cut, inflation risks, and what it all means for consumers and marke
Big tech earnings take center stage as investors digest results from Alphabet, Meta, Microsoft, Amazon, and Apple, with insights from Gil Luria of D.A. Davidson
Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
