Hope King was over at The Next Web Conference to find out some of the biggest trends in digital advertising. She was joined by Geoff Colon, Senior Marketing Comms Designer at Microsoft, to get insight into the new era of marketing.
Colon says augmented reality is one of the top trends reshaping the digital marketing landscape. He says the technology is much more accessible, and designers can create it much more easily.
3D and voice enablement are the other big trends he pointed out. He says voice enablement has been around, but is now coming mainstream and leading to new skills for devices like Microsoft's Cortana and Amazon's Alexa.
There are several big events coming up for the digital advertising space, including the Golden Globes, Oscars, and the Super Bowl. Colon hits on the difference in how advertisers are looking to buy ad campaigns. He says they used to buy based on key words, but now they are "buying on audiences,” which is rooted in interest-based buying.
Mark Hamrick of Bankrate discusses the jobs market, AI's growing impact on employment, and how markets are reacting to today’s surprising payroll data.
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Ben Geman, Energy Reporter at Axios, joins to discuss the latest Middle East tensions, Brent crude price swings, and why gas prices aren’t falling with oil.
