Constellation Brands to Invest $100 million in Female-Led Booze Brands
*By Conor White*
A gender gap persists in most industries, but among the most glaring examples of the disparity can be found in beverage manufacturing ー a business in which men make up roughly 80 percent of executives.
In order to close that gap, Constellation Brands ($STZ) has announced it will invest in female-founded beverage companies, beginning with Austin Cocktails and Vivify Beverages.
"We're excited to invest $100 million over the next ten 10 years in disruptive and innovative business in our space," said Mallika Monteiro, Constellation's chief growth officer.
"Women are the fastest-growing set of entrepreneurs in the U.S. today," Monteiro told Cheddar in an interview Friday. "Yet 2 percent \[in 2017\] of investor funding went to female-led businesses."
Constellation is hoping to shift that number ー but Monteiro said the company's efforts will go beyond a simple infusion of capital.
"We're bringing them into our network of expertise," Monteiro said. "Whether that is the network of relationships we have with our distributor partners, with our supply chain partners, and logistical partners."
For Monteiro, the decision was ultimately an easy one.
"This is an opportunity for us to double down on our commitment of diversity and inclusion," she said.
For full interview [click here](https://cheddar.com/videos/corona-maker-constellation-wants-women-to-disrupt-the-alcohol-industry).
Julie Bowen joins anchor Dave Briggs to discuss the What's App ad with a few Modern Family reunions, her most recent spooky role, Xiidra, and Happy Gilmore 2.
Welcome to the new age, where Big Tech runs AI on tiny nuclear plants! Plus, banks make bank, the best kind of cancel culture and the wealth gap explained.
CEO of Century 21 Real Estate, Mike Miedler, joins Cheddar to discuss the future of real estate in states that were affected by Hurricanes Helene & Milton.
Dylan Douglas, host of 'Young American with Dylan Douglas,' joins Cheddar to reveal how Gen Z is feeling about the election and what issues matter most to them.
Priceline CEO, Brett Keller, joins Cheddar to discuss the latest travel trends and how Hurricanes Helene & Milton have affected those flying south. Watch!
Hyperice CEO, Jim Heuther, joins Cheddar to discuss the company's latest product collaboration with Nike. Find out how it is helping your favorite athletes.