Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
Director Ava Duvernay and Roberto Patino, both executive producers of the HBO series "DMZ," joined Cheddar News to talk about adapting the comic book about a future American civil war and a dystopian Manhattan. "I think it reflects a couple steps ahead of us. It really contemplates what happens if we can't kind of get our act together and be able to listen to each other and be able to be civil with folks we disagree with," said Duvernay. "It contemplates what's next if we don't kind of right our path."
Joanna Ostrem, Head of Estates, Appraisals, and Valuations at Christie's, joins Cheddar Reveals to discuss what to look for when evaluating a piece, building a collection, and the growing interest from millennial investors.
College basketball forward for the HBCU Texas Southern University, Mimi O'Neal, daughter of Hall of Famer Shaquille O'Neal, is pushing for more changes in light of gender equity scandals in NCAA college hoops brought to light on social media last year.
European prime ministers are heading into Kyiv today, a suspect has been arrested in the shootings of five homeless men in two cities, and Elon Musk challenges Russian President Vladimir Putin. Here is all the news you Need2Know for Tuesday, March 15, 2022.
Student loan payments for millions of borrowers are set to resume on May 1st. However, signals from the Department of Education show that the date may be pushed back. Once again, it's been pushed back a few times. Initially, the Biden Administration stated loan payments would resume as the economy continues to show signs of recovery. Student Loan Expert and Author of "How to Appeal for More College Financial Aid", Mark Kantrowitz, joined Cheddar to discuss more.
Mission-driven fintech company Propel raised $50 million in a Series B round led by Nyca Partners. Propel's mission is to help low-income Americans improve their financial health. The company's free app is called Providers, designed as a one-stop-shop for Americans to manage government benefits and other income side-by-side. Jimmy Chen, founder and CEO of Propel, joins Cheddar News' Closing Bell to discuss.
Russia may be asking China for help with its war in Ukraine, according to several reports citing unnamed U.S. officials. Russia is reportedly calling on its ally for military and economic assistance, in an attempt to avoid punishment from sanctions imposed by the U.S., Europe, and Asia, which have hammered Russia's economy. Chinese and Russian officials denied the reports. Meanwhile, top U.S. and Chinese officials are meeting today, with both countries confirming the conflict in Ukraine will be the meeting's main topic. Edward Wong, diplomatic correspondent for the New York Times, joins Cheddar News' Closing Bell to discuss.
Following the Texas Supreme Court's decision to end further challenges against the latest abortion restrictions, Texas saw a 60 percent decrease in abortions performed in the state — with an exodus of patients seeking care in other parts of the country. President, and CEO of Planned Parenthood Federation of America, Alexis McGill Johnson, joined Cheddar News at South by Southwest 2022 to discuss the impact of the court's ruling on reproductive health care in the Lone Star State and beyond.
