Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
Amazon closed its deal to buy MGM's many content brands for $8.5 billion, and Michael Pachter, a managing director at Wedbush Securities, joined Cheddar News to discuss the e-commerce giant's second-largest acquisition to date and how he thinks it will all pay off. "To make a movie today, you just can't even think about it for less than 30 million bucks, so 4,000 movies, I mean that's several billion dollars worth of assets," he said, noting how it would also add to Amazon's little-known ad-supported IMDb TV service. "I don't know that the IMDb TV guys actually talk to the Amazon Prime Video guys, but a lot of content, it makes the value of a Prime subscription much, much greater, and people are far, far less likely to churn even if they're only buying one package every three months."
Rachel Thomas, the co-founder and CEO of the non-profit Lean In, joined Cheddar amid Women's History Month, to discuss how the organization is taking on issues that continue to impact the workplace through its Circles program. "These are a program that brings women together in small groups, usually 8 to 12, for support, camaraderie, and to learn together," she said. "We also we have a lot of curriculum so women can learn how to navigate workplace biases, how to negotiate with women." Thomas also applauded President Biden's recent call to action on equal pay for women, noting that businesses must do more to be cognizant of inherent gender and racial biases.
Beer brand Heineken recently revealed its foray into the metaverse was something of a joke, but how serious are brands taking the latest craze in general? Cheddar's Alex Vuocolo takes a closer look.
With the highest inflation in 40 years, some retailers say shoppers are reaching their limits. Efforts to charge more for items are being met with new resistance from customers, especially on lower-priced apparel and furniture. Marshal Cohen, the chief retail industry analyst at market researcher NPD Group, joined Cheddar's Opening Bell to discuss the latest trends in consumer spending and how the hike in interest rates might impact wallets moving forward. "What's really impacting the consumer: higher prices, less promotions." He also noted other headwinds for the economy on the horizon including skimpier tax refunds for those who took advantage of child credits and student loan repayments possibly restarting.
Caroline Aaron, who plays matriarch Shirley Maisel on Amazon Prime's "The Marvelous Mrs. Maisel," joined Cheddar News to talk about her "thrilling" turn as the character as well as what to expect in Season Five. “It's very exciting actually to be a part of something so iconic. It's New York, it's the 1950s, and it's about women, so it's like all this and heaven, too," she said. "What it's been like to play Shirley is to walk around with your heart on the outside of your body." The award-winning show will be ending with its fifth season.
Catching you up on what you Need to Know on Mar 18, 2022, with updates on the war in Ukraine, President Biden’s meeting with Xi Jinping, Meta removing a deepfake video of Volodymyr Zelenskyy, Britney Griner, vaccine updates, and tech news.
