Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
Executive Vice President and Chief Marketing Officer Kimberly Paige at TV network BET joined Cheddar News to talk about leadership, the projects she was pivotal in building, and her approach to leadership and "inviting" diverse audiences rather than "targeting" them. "if you think about when someone says, 'I'm targeting you,' you're generally in someone's kind of crosshairs, if you will," she said. "And so I use the notion of who are we inviting to participate in the brand in a meaningful way. I think it's a nuance, but it has huge implications."
Backstreet Boys member Nick Carter joined Cheddar News to talk about fatherhood and his solo work on a new crossover song called "Easy," featuring country singer Jimmie Allen. "What I love about country music is the lyrics, the melodies, the stories that are in them as well," he said. "And you know, you hear it's just pretty simple and pretty easy."
Oscar Stembridge, the youngest musician to have signed with Universal Music Sweden, has a passion for spreading awareness of climate activism as well as music. Cheddar News got an exclusive first look at the video for the new song, "Am I the Only One" and spoke with the 14-year-old singer about his young career and advocacy work. "Basically it all kind of started when, inspired from Greta Thunberg, I wrote my first kind of song called 'We March,' which is about my generation not wanting to pay the price of the older generations' inaction," he said.
The office real estate market might be in trouble, as vacancy rates in major cities remain across the country, even as COVID restrictions continue to fall away. Ryan Severino, the chief economist for real estate and investment management firm JLL, joined Cheddar's Opening Bell to discuss the latest office trends and why some may be concerning for the broader economy. "There are knock-on ramifications for a lot of the ancillary industries that support office workers," he said. "If you think about coffee shops, places that someone might go out to get lunch or a drink or dinner after work, those are obviously still feeling the brunt of people not being physically back in office spaces the way that they were before the pandemic."
More Covid booster shots for more adults, Greenpeace and crypto billionaire Chris Larsen want more eco-friendly bitcoin, and the federal mask mandate for transportation is challenged. Here is all the news you Need2Know for Wednesday, March 30, 2022.
According to tracking services, Americans get inundated with more than 130 million robocalls every day. One man decided that he had enough and started suing telemarketers. Daniel Graham joins Cheddar News to share how he won more than $100,000 in settlements.
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
