Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
On this episode of ChedHER: Author of 'JUMP: Dare to Do What Scares You in Business and Life,' breaks down the different types of career 'jumps' out there, and keys to making a career change a success; Head of Asian and Pacific Islander Affairs at JPMorgan Chase discusses how she's forging a path forward for the API community; CEO and Founder of Diversability explains how she's building up a global movement to rebrand disability through the power of community.
Cheddar sits down with Vivian Young, Head of Asian and Pacific Islander Affairs at JPMorgan Chase, at JPMorgan Chase's Women on the Move Leadership Day to discuss her experience being the first person to hold this type of position at the firm, and how she's forging a path forward for the API community.
Cheddar sits down with Tiffany Yu, CEO and Founder of Diversability, at JPMorgan Chase's Women on the Move Leadership Day to discuss how she's building up a global movement to rebrand disability through the power of community.
Kim Perell, Author of 'JUMP: Dare to Do What Scares You in Business and Life,' joins ChedHER to discuss the different types of career 'jumps' out there, and the keys to making a career change a success.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
Actor Jade Wu joined Cheddar's "Between Bells" to discuss her role in the recently premiered film "Snakehead" and its depiction of organized crime in New York City's Chinatown. Wu also talked about the iconic place becoming its own character in the film and what it meant to shoot scenes on location. Discussing her career, she noted the significance of being part of a nearly all-Asian cast compared to often being the lone Asian actor on projects.
Thuc Vu, CEO and co-founder of Ohmnilabs, joins 'Cheddar Innovates' to discuss how robots are playing a role in the return to the office, and what's in store for the future of the robotics industry.
