Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
Austin Winsberg, creator of the NBC series "Zoey's Extraordinary Playlist" joined Cheddar's "Closing Bell" to dish out some details about the holiday movie special "Zoey's Extraordinary Christmas" now on Roku. Despite initial plans for producing a new Season 3 despite being canceled by the network, Winsberg said that it is not necessary to have seen the first two seasons in order to enjoy the movie. He noted that following cancellation fans rallied behind the show, campaigning for it to come back, which led to a movie being greenlit by Lionsgate to be completed within just a four-month window, according to Winsberg.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
Actor Ilda Mason, who portrays 'Luz' in Steven Spielberg's adaptation of the 1957 musical 'West Side Story,' joins Cheddar News to discuss her feature film debut.
Jack Dorsey is stepping down as CEO of Twitter. In a statement, he says he is leaving because the company is ready to move on from its founders. Twitter's chief technology office Parag Agrawal will take over as CEO. Ian Sherr, editor at large at CNET, joins Cheddar News to talk about the announcement.
While the Recording Academy may have overlooked Abel for the Grammys despite having one of the most successful projects of 2020 in "After Hours," The Weeknd was named global artist of the year at the 2021 Apple Music Awards.
Actor Chris Diamantopolous joined Cheddar's "Between Bells" to talk about his new Netflix movie "Red Notice," starring alongside Ryan Reynolds, Dwayne Johnson, and Gal Gadot, and the massive success it has seen since its release. Diamantopoulos discussed what it was like stepping into the role of the villain, being able to play a character so different from himself in real life. He also talked about playing a heavy in another hit Netflix production, "True Story," and what it was like working with Kevin Hart and Wesley Snipes.
Michelle Holder, president of the Washington Center for Equitable Growth and a labor economist at John Jay College joins Cheddar News to discuss the October jobs report.
Visitors in Santa Monica are now getting a whole new look into the new metaverse world. Starting on December 1st, the Downtown Santa Monica District Is Getting Fully Immersed in AR and VR. It's All in Partnership with 'Flick Play' which is the first-ever 'Play to Earn' Metaverse App that Basically Takes the Gamification of 'Pokemon Go' and combines It with more social aspects of an App like Tiktok. Founder of the FlickPlay App Pierina Merino, joined Cheddar to discuss more.
Within the last couple of months, a number of employees across the country have been looking to improve their skills in order to land themselves a new job. Many employees say they are now looking for flexibility and better ways to work. LinkedIn Career Expert Drew McCaskill, joined Cheddar to discuss more.
