Ukrainian President Volodymyr Zelenskyy attends a talk with journalists in Kyiv, Ukraine on Oct. 10, 2019. (AP Photo/Efrem Lukatsky, File)
Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.
Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.
Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.
A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.
Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”
“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”
Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.
“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”
Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.
Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.
Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”
“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.
Catching you up on the entertainment headlines of the day with "Top Gun: Maverick" making $19.3M in previews, BTS heading to the White House, and "Ozark” reclaiming the throne as number one in the Nielsen streaming ratings.
Music group North Star Boys joins Cheddar News to discuss their debut single, shutting down Times Square, and representing the Asian community through music.
On this episode of ChedHER: Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success' discusses what exactly the 'glass ledge' is and how to overcome negative self-perception; Co-Owner of Wanderlust Creamery explains the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner; Chief Marketing Officer at Great Learning and Capacity Planning Analyst at Salesforce discuss how upskilling can help you advance in your career.
Adrienne Borlongan, Co-Owner of Wanderlust Creamery, joins ChedHER to discuss the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner.
Iman Oubou, Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success,' joins ChedHER to discuss what exactly the 'glass ledge' is and how to overcome negative self-perception.
Aparna Mahesh, Chief Marketing Officer at Great Learning, and Brandy Murray, Capacity Planning Analyst at Salesforce and Great Learning learner, join ChedHER to discuss how upskilling can help you advance in your career.
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Actor Jimmy O. Yang is partnering with Chinese food chain Panda Express for his YouTube series "Jimmy's Kitchen." The comedian joined Cheddar News to talk about the partnership as well as upcoming ventures. "Panda Express could not be more perfect like even before this deal, I was just wearing a Panda Express hat for fun when I go outside," he said.
Indianapolis Colts owner Jim Irsay is displaying his world-renowned collection of historic memorabilia to the public for the first time in the Big Apple. Irsay joined Cheddar News to talk about why he's bringing artifacts from the Beatles to Jerry Garcia to light now. "I borrow all this stuff, you know, and I just feel kind of an obligation to share it with the public and make it come alive if you will," he said.
