Countries are snapping up the rights to “Servant of the People” — a comedy series starring the Ukrainian President, as the Ukrainian President.

Back in 2015, former actor and comedian Volodymyr Zelenskyy played Vasiliy Petrovich Goloborodko, a high school teacher propelled to the presidency after a student’s video of him denouncing official corruption in Ukraine goes viral.

Goloborodko sets about running the country while eschewing the perks of being leader by keeping hold of his normal life.

A hit in Ukraine, where it ran for three seasons and a spin-off movie, interest in the show has peaked since Zelenskyy became the face of the nation as it endures attacks from Russia.

Eccho Rights has distributed the program, made by Zelenskyy’s Studio Kvartel 95, since it launched. The company’s managing partner, Nicola Söderlund, said sales have increased dramatically in the last few days, calling interest in the program “remarkable.”

“It’s quite an old show already,” he explains. “But, of course, given the circumstances, it’s become very, very, very interesting for everybody.”

Channel 4 has announced it has the rights to “Servant of the People” in the U.K. and plans to broadcast an episode on Sunday, alongside a current affairs show about Zelenskyy. Eccho Rights also reported deals with MBC in the Middle East, Greece’s ANT 1 and PRO TV in Romania, as well as broadcasters in Bulgaria, Moldova, Estonia, France, Finland and Georgia.

“People get surprised that a comedian can be a politician, but he was,” says Söderlund. “His skills in getting compelling messages to the people, which is what to do if you’re a TV host, has helped him a lot becoming a politician.”

Eccho Rights has donated 50,000 Euros to the Ukrainian Red Cross, which Söderlund says should offset the money they’ve made from selling the show. The company has also removed any Russian or Russian produced TV shows from its catalog.

Söderlund met Zelenskyy in 2012 when they distributed one of his comedy shows called “Crack Them Up,” where ordinary people have to make comedians laugh. The premise of “Servant of the People” appealed to him right away.

Zelenskyy mined the humor of an ordinary man in a corrupt society riding his bike to the presidential palace, forgoing a pay raise and living at home with his mom. “That was kind of the idea,” Söderlund said, "and I loved it.”

“Servant of the People” won the best feature series award at the Teletriumph Awards in Ukraine and also the Gold Remi Award for Television Comedy at the 2016 WorldFest in Houston.

Share:
More In Culture
'Top Gun: Maverick' Tops Memorial Day Weekend Box Office
'Top Gun: Maverick' making an estimated $156 million domestically for its four-day opening weekend. Daniel Loria, SVP of Content Strategy and Editorial Director at Boxoffice Pro, joins Cheddar News to weigh in on the long-awaited sequel and the summer box office.
Streaming Wars Between Disney+ and Netflix Heat Up With Summer Kickoff
The holiday weekend saw Disney+ and Netflix competing head-to-head for streaming views as the Disney behemoth kicked off the unofficial start to summer with its release of "Obi-Wan Kenobi" and Netflix responded with the first part of "Stranger Things" Season 4. The streaming giants caught the eye of Wall Street, and Seth Schachner, the managing director at consultancy Strat Americas, joined Cheddar News to break down the heavy hitters. "This is a very tough, competitive game, and I don't see it getting any easier," he said. "I think you'll probably see more consolidation."
Cyborg Mobile President on Disrupting the Lack of Diversity in Tech
The founder and president of Cyborg Mobile Kobie Hatcher has been on a strong trajectory to disrupt his industry with a program called The New Technologists. It's not only meant to address the diversity gap within large tech companies but also help pave the way to transform the lives of young BIPOC students. He joined Cheddar News to talk about how he's working to make a difference with the lack of diversity in tech. “There's truly no lack of talent out there. It's just identifying them and letting them know that, hey, I've been in the tech sector for over 20 years. I see you. I know what you can bring, bring it, we need it," Hatcher said.
Constituent Service Platform Indigov Raises $25 Million
Constituent service platform Indigov recently raised $25 million in a Series B funding round. Indigov bills itself as a constituent relationship management tool that helps elected officials improve the way they organize, respond to, and engage those they serve. The startup's services are being used by federal, state, and local governments across the country, including the U.S. House of Representatives. Alex Kouts, founder & CEO of Indigov, joins Cheddar News' Closing Bell to discuss.
Making Winning Investments During the NBA Playoffs
The 2022 NBA playoffs are intensifying as four teams vie for an NBA finals berth. Tonight, Stephen Curry and the Golden State Warriors can book their finals ticket with a win over the Dallas Mavericks, while Miami will be feeling the 'heat' tomorrow night, facing elimination against the Boston Celtics. And with the growing popularity of sports betting, the NBA playoffs offers a potential money-making opportunity for fans. Trysta Krick, host of BetMGM Tonight, joins Cheddar News' Closing Bell to discuss.
AAA Predicts Pre-Pandemic Levels of Travel This Memorial Day Weekend
As the holiday weekend arrives, travelers are bracing themselves for higher gas prices amid the inflation surge, but Robert Sinclair, AAA spokesperson, joined Cheddar News to discuss how the higher costs likely won't hold people back this Memorial Day Weekend. “We're near pre-pandemic levels. Nearly 40 million people are traveling. And of that total, about 35 million will be driving to their destinations," he said.
Load More