The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
Édgar Barrera — the producer and songwriter known for his work with such artists as Madonna, Karol G, Peso Pluma, Shakira, Grupo Frontera and beyond — leads the 2023 Latin Grammy nominations with 13.
Insomnia has been an issue for many people for years. Dr. Rebecca Robbins, sleep scientist and co-author of 'Sleep for Success,' joined Cheddar News to provide tips on what to do before going to bed and how to successfully implement those steps for a good night's sleep.
Peruvian cuisine has been on the rise globally with some of Lima's restaurants named as some of the top eateries in the world. Cheddar News was on the scene at Artesano in downtown Manhattan where Chef Cesar Taboada displayed some of Peru's finest and most famous dishes, including ceviche, causa and lomo saltado. Taboada also explained the Asian influence on Peruvian cuisine that has helped the Andean country expand its offerings to hundreds of typical dishes on its menu.
British police said Monday that they had received a sexual assault allegation after media outlets published claims by several women against Russell Brand. Promoters postponed the remaining dates in a string of live gigs by the comedian, who denies the allegations.
It wasn't an escapee from the Country Bear Jamboree attraction, but a wild black bear managed to be the star of its own show Monday at Walt Disney World.
