The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
'Mission: Impossible - Dead Reckoning Part 2' seems like an impossible mission in and of itself as the eighth installment in the franchise has been delayed nearly a full year.
Chef Palak Patel's love of cooking started when she was a teenager searching for ways to fuse her mother's Indian recipes with some of her favorite American foods. Patel, author of cookbook 'The Chutney Life,' joined Cheddar News to share some of her favorite appetizers and snacks ahead of next month's Diwali festivities.
'Living for the Dead,' a new series from Kristen Stewart and the team behind 'Queer Eye', recently premiered on Hulu and follows five queer ghost hunters traveling around the country. The show's cast -- Ken Boggle, Roz Hernandez, Juju Bae, Logan Taylor and Alex Le May -- joined Cheddar News to discuss the project and what scary encounters they experienced while filming.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
