The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
The father of a man charged in a deadly Fourth of July parade shooting in suburban Chicago pleaded guilty to seven misdemeanors Monday in a case that centered on how his son obtained a gun license.
James Corden, the multiple Emmy- and Tony Award-winner who gave the world “Carpool Karaoke” is launching a new weekly show set for early 2024 on SiriusXM called "This Life of Mine with James Corden."
Four men were charged Monday over the theft of an 18-carat gold toilet from Blenheim Palace, the sprawling English country mansion where British wartime leader Winston Churchill was born.
Actor Evan Ellingson passed away at 35.
An exotic wildlife preserve owner who gained notoriety on the popular Netflix series “Tiger King” plead guilty Monday to animal trafficking and money laundering, the U.S. Justice Department announced.
People are making travel plans and booking tickets as the holiday season nears. Johannes Thomas, CEO of Trivago, joined Cheddar News to provide tips on saving when booking lodging ahead of Thanksgiving and Christmas.
'The Bear' has been renewed for a third season.
A new trailer out that could be a fun watch for the family, fittingly called 'The Family Plan' starring Mark Wahlberg who plays an ordinary father just with one huge secret -- he used to be an elite government assassin.
Maks Chmerkovskiy and wife Peta Murgatroyd, of "Dancing With the Stars" fame, are branching out into skincare.
The NYPD got a call about a dog that appeared to be drowning in a nearby pond and immediately responded to the report
