The Coca-Cola polar bears that pop up on everything from soda cans to television ads each holiday season will be getting a new platform. This year the company is trying to bring them to life through augmented reality.
"We know that the landscape around us is changing, our consumers are evolving," explained Oana Vlad, brand director at Coca-Cola. "This year we really wanted to take holiday magic to the next level."
This is Coca-Cola's first large-scale augmented reality activation, but that doesn't mean it hasn't done its homework on the tech.
"A.R. is something that we've played with through different pilots and different tests, and it has really helped consumers connect to the brand in a really meaningful way," said Vlad.
"We felt like we're now ready to test out this technology on a national level, and bring it to life in a really big way," she added.
With the Coca-Cola app, fans can scan the icon on new holiday Coke cans and bottles to activate the animations. The can or bottle will become the polar bear’s arctic home and each design will unlock a different experience from the bears — from making music to snowball fights.
"It's not just about aesthetic or a visual representation of the bears, it's truly about being able to bring them to life," explained Vlad.
While doctors fear the dangers of untrained people managing their own hormone replacement therapy, a growing number of transgender people say they see no other option for life-saving care.
The Mario Party continued as it faced little new competition at the box office.
Keenan Thompson on 'SNL' Legacy, 'Good Burger 2' and 13th Annual 'Young Stars 360' Talent Search
On A Positive Note: Connecticut Shelter Dog Finds Forever Home After Viral Social Media Post
Spectrum Designs, an apparel and merchandise company, has a mission to provide careers to people living with autism.
The top entertainment headlines for April 28, 2023.
Creative directors Falguni Peacock and Shane Peacock of the fashion house Falguni Shane Peacock showcased their stunning South Asian bridal collection.
James Corden bid farewell Thursday to his late-night CBS talk show “The Late Late Show with James Corden" after eight seasons.
Kansas clinics will be required to tell patients that medication abortions can be stopped using a drug regimen that the providers consider ineffective and potentially dangerous after a key legislative vote Thursday in the nation's ongoing partisan culture war.
Cheddar recs "Mrs. Davis," ContraPoints YouTube channel, "Top Gun: Maverick," "Welcome to Kutsher's," and "The Jerry Springer Show."
